Seth Godin gave a math puzzle. I know! I’m shocked too! I’d have to plagiarise a bit, since the puzzle fills more than 50% of his article. I’ll take the minimum that still makes sense. Here it goes:

Let’s say your goal is to reduce gasoline consumption.

And let’s say there are only two kinds of cars in the world. Half of them are Suburbans that get 10 miles to the gallon and half are Priuses that get 50.

If we assume that all the cars drive the same number of miles, which would be a better investment:

- Get new tires for all the Suburbans and increase their mileage a bit to 13 miles per gallon.
- Replace all the Priuses and rewire them to get 100 miles per gallon (doubling their average!)

My first answer was the second scenario. It’s wrong. **The first scenario is the better investment**. 2 of Seth’s readers had provided their own explanations (see Charlie‘s and Nariman‘s explanations).

Charlie gave a concrete example with calculations. Nariman distilled the question into math symbols. *smile* Both explained the answer excellently. I’m going to borrow on Nariman’s math workings and continue from there. You might want to read both explanations first.

So, following up on Nariman’s math calculations, we have

Let m be number of miles driven by a car…

Let s be the gas consumption (in gallons) for Suburbans (= m/10)

Let p be the gas consumption (in gallons) for Priuses (= m/50)

Let T be the total consumption (in gallons) (= s + p = m/10 + m/50 = 6m/50 = 0.12/m)

Now, Charlie used a “magic number” to start, 1300 miles. We’ll use that. Without loss of generality, we’ll examine only 1 Suburban and 1 Prius (since we’re talking about 50% existence for each).

In the 1st scenario, the total gasoline consumption is

1300/13 + 1300/50

= 100 + 26

= 126 gallons

In the 2nd scenario, the total gasoline consumption is

1300/10 + 1300/100

= 130 + 13

= 143 gallons

So with simple numbers, it’s easy to see that the 1st scenario is better. But can we make the 2nd scenario better? We doubled the mileage of a Prius and it’s still not good enough. How much do we need to improve the mileage before it becomes comparable?

Let h be the mileage such that the 2nd scenario is comparable.

So for the 2nd scenario, it becomes

1300/10 + 1300/h

= 130 + 1300/h

Here’s where it gets interesting. *Let h go to infinity*. The expression

130 + 1300/h

goes to 130 (because 1300/h goes to zero),

which is still more than 126 (from the 1st scenario).

**This means, even if the Prius can travel all the way to Alpha Centauri and back a gazillion times, and then run a bajillion laps on the circumference of the universe, all on just a drop of oil, the 1st scenario is still better!**

I don’t know much about cars, but I’d say that’s bad…

### The misdirection

I’m guessing your first answer is also that the 2nd scenario is better. The reason why it’s wrong is because **we were optimising for the wrong thing**. The very first statement is

Let’s say your goal is to reduce gasoline consumption.

We were supposed to *minimise gasoline consumption*. But when the question came up, the term “mileage” appeared and took centre stage. And subsequently wrangled our minds to forget about what we were trying to do, and coerced us to *maximise mileage* instead.

We were solving the wrong problem.

### Parting thoughts

Improving something that’s fairly good (a 50 miles per gallon Prius) is harder than improving something that’s fairly terrible (a 10 miles per gallon Suburban). Individually speaking, you should go ahead and improve the Prius (it was a 100% improvement!). But taken together, you should be improving the weakest link. In this case, the Suburban.

It’s not about Prius’ efficiency. It’s about Suburban’s inefficiency.

We aren’t just improving one line of transportation. We are improving the entire system of transportation on the planet.

Random thought: the problem of minimising gasoline consumption is *not* the dual problem of maximising mileage. Go figure.

This is why cars should not have their fuel consumption ratio states as Miles per gallon, but as Gallons Of Fuel Per 1000 Miles Driven

This is why cars should not have their fuel consumption ratio stated as Miles per gallon, but as Gallons Of Fuel Per 1000 Miles Driven

Ahh, Michael, it’s just that while “Gallons Of Fuel Per 1000 Miles Driven” will give a more accurate fuel consumption rate, it’s also harder to market to people.

We’ll need to re-educate people on how they think about transportation (cars) and distance. It’s easier to see a gallon of fuel than to see how far a 1000 miles is. Maybe we should encourage people to try walking for short distances…

>itâ€™s also harder to market to people.

I disagree, it’s just not standardized. You see it on certain fuel efficient vehicles on the sticker like “Cost to drive per week” etc. Just call it the COWD(Cost of weekly drive), have it use the average national gas price of the calendar year prior X the average number of miles driven. MPG is a “lying” statistic that doesn’t accurately meet people’s intuitions, any statistic put the correct way, using a large font than MPG will be sufficient.

You know what, that’s true. If you can standardise the way it’s presented, people *will* accept it. I’m saying that, as GOFP1000MD, it’s a bit hard to swallow.

I take the public transport (here in Singapore), and I don’t know much about the transportation in America, so if there are vehicles (and manufacturers) already using a more public-friendly term, then we should encourage the use of that term.

“Cost of weekly drive” is great. Easy to calculate, easy to scale to a month. I believe most people have a usual route they take, so distance can be calculated to an average. We just need people to understand the other metrics used (as opposed to only being given gallons per mile).