Interview with Guy Kawasaki


I have the inestimable pleasure of having interviewed Guy Kawasaki, on his book Enchantment (which is released today on 8 March 2011). I’m still not sure how that happened (getting the interview, not the book)… I wasn’t sure if he’d respond, what with me being a small time publisher and all, but I asked him anyway with a short list of questions. He replied! That Guy is a great guy…

Guy Kawasaki

So here’s the interview.

Why is Enchantment important?

Enchantment is important because the more innovative and important your product, service, or idea, the more you will encounter resistance. You would think it would be the opposite, but the world usually resists a better mousetrap.

What prompted you to write this book?

Two major factors: my editor pounding on me for another book and my desire to combine the body of knowledge about influencing, wooing, and persuading people with my personal experiences as an evangelist.

Is Enchantment simply persuasion? How is it different?

It’s more than persuasion. Persuasion is usually applied for a specific transaction–you persuade people to do something like buy your widget. The purpose of enchantment is a deeper, longer-lasting, and more delightful relationship. Some companies persuade you to buy their laptop. Apple enchants people, and they buy a Macintosh, iPhone, iPod, iPad, and iAnything.

How can artists and scientists benefit from Enchantment?

Artists and scientists face the same challenges business people do: raising funds, communicating their passion, finishing their work, and then marketing it. All these stages require enchanting people and organizations–to change their hearts, minds, and actions.

[Ed: The “artists and scientists” part is a reference to my magazine, Singularity. Hey, I take care of my readers. *wink*]

Where can we find out more about Enchantment and your work?

The best place to learn more about Enchantment is

People can also tap these resources:

Speech video:
Web quiz:
Facebook quiz:

The best place to read my latest work is

Last words

Ok, so it appears there’s also a Facebook photo contest. Here’s the link:

Wow, there’s a Nikon D3100 and an Apple iPad up for grabs!

The contest ends on 11 March, so you better hurry.

There are also wallpapers for your computer screen if you’re interested. Here’s the link:

You can buy the book Enchantment from Amazon (aff link)