WOX or online business guide?

Alright, in my quest to feed myself, I have a few product ideas down the pipeline. Now that version 2 of my spreadsheet Open XML guide is out (privately and affectionately referred to as SOX because the full acronym SOXFS is pronounced “socks fuzz” and doesn’t sound sexy), I am going to create something else.

Here’s where you can influence what I’m going to create. I’m going to ask you what would be useful to you, and I’ll go create that. More details in the following paragraphs.

Naturally, the next logical products should be Open XML guides for Microsoft Word and PowerPoint, named (for consistency) Wordprocessing Open XML From Scratch and Presentation Open XML From Scratch. Or referred to internally as WOX and POX. *grin* That’s 2 product ideas.

I’m also thinking of writing a guide for setting up a small online business, specifically for technically proficient people. You know those online business guides out there? They range from “how to make money online” to “how to make money online in niches”, from setting up small to big online businesses, from setting up businesses in the boardgames niche to the herbal niche to dating niche to the blogging niche.

You know what’s common in all of them? The authors all assume that you’re technically inept, that you don’t know anything about (or fearful of) HTML, CSS, WordPress, PayPal (payment integration), buying and setting up domains, setting up email lists, designing logos or ebook covers or website/blog layouts. The authors will give you step-by-step instructions to whatever they’re teaching and showing you, which is crucial to getting the “common” people (I mean no disrespect with that term. Would you feel better if I called them the “masses”?). They will tell you to get a technical person to help you with your technical problems. Get it outsourced, get a friend to help, but just don’t do it yourself because it wastes time.

Well, technically proficient people face different problems. Specifically, pride and fear of letting go. Our technical proficiency can be a bane at times.

“WordPress runs on PHP? I don’t know PHP, but I’m good at programming. How hard can PHP be?”

Why WordPress? What about Django or .NET Framework or whatever-new-fangled-thing-out-there? Because you’re running a business, and not indulging in your pet peeves. See the problem of pride I mentioned above. Hey, I’m a .NET programmer and the LAMP stack is extremely great at business setup ease. I don’t even deal with the LAMP stack. I let the web host deal with it. Remember, you’re running a business.

That said, any time those authors say it’s a technical thing, you can probably solve it quickly. Maybe in a few minutes. Maybe it takes a couple of hours. So depending on your technical proficiency, you can save a bunch of money from not outsourcing. But there’s the price of your time…

Anyway, that online business guide I might be writing will have everything I know about product creation, how to get product ideas, marketing, sales page writing, setting up the whole sales funnel, why you need an email list (think of it as your CRM). I will teach you the littlest number of activities you need to do to get something up and running.

Let me tell you, there are a lot of these “how to make money online” kind of guides and products out there. I’ve read and gone through many of the free offerings, whether they be blogs or PDF reports (one of the “tricks” used to get people to sign up). The current most-used method is to have a free video giving you valuable information, but you have to sign up to a mailing list. Your email address is the price to watch that video. Why do they want your email address? Because they’re building their CRM.

I’ve even bought a few of these products. There’s a traffic generation product, to generate website or blog traffic because apparently your product/service will fail without millions of views. I’ve been in 2 membership sites, teaching about how to use a blog as a means to creating cashflow and how a membership site is the greatest thing an online business owner can have. Membership sites are great because of the recurring income (see website hosting or Basecamp from 37signals or anything with a subscription model). I’ve bought sleazy products before, and I’ve bought ethical and useful products too.

There will be no startup stories, although I worked in a startup before. So maybe I can tell you about my experience. I can tell you it’s nothing like those stories in Silicon Valley… I suggest you think about a problem people are having and you solve that problem. A startup may be the solution, but you don’t need a development team, venture capitalists, and massive numbers of users. My blog doesn’t have thousands or hundreds of thousands of readers, yet I still manage to sell copies of my guide. Solve a problem people are facing.

So let me know if you’re more interested in another Open XML guide (for Word or PowerPoint) or this online business guide. Write in the comments or you can contact me privately if you want. If I don’t get any particular preferences from you, I’ll just go with whatever I can produce in the shortest amount of time and effort. Like I said, I need to eat…

Comments

  1. Looking forward to either one.

    Sorry that wasn’t much help – I’ll vote for business guide. 🙂

  2. Vincent says:

    That’s ok, Jay. I was going to create both of them anyway. Well, all 3 if you count the PowerPoint Open XML guide.

    I kinda want to write that business guide. I wished I had something like that when I started out on this make-a-side-business thing without having to go through all the sleazy products, free reports, opt-in pages and ridiculously long form sales pages…

    The business guide will take a little more time and effort. My plan was if no one said anything, meaning any product will do (or no one cares… *sob*), I’ll probably finish the Word Open XML first. That should be done in a few weeks or so. Then I’ll hunker down on the business guide. There’s a lot of material I have to summarise and organise…